Annie Johnson London · San Francisco Contact

PR · Communications · Brand

Annie Johnson

PR and communications professional with a transatlantic education: a BA in Communication Studies from the University of San Francisco and an MA in Global Media Industries from King’s College London (coursework complete, degree award pending).

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Portrait of Annie Johnson

About

I’m drawn to the place where culture, media and brands meet.

I studied Communication Studies at the University of San Francisco, with minors in public relations and advertising, and led our PRSSA chapter as president. At King’s College London, I studied the business of the creative industries: how culture and media shape brand identity and consumer behaviour across global markets.

I love brand strategy, visual storytelling and copywriting, and I bring a perspective shaped by studying and working in both the US and the UK.

What I bring

Strategic thinking, polished execution and a real love of brands and culture.

I’m looking for roles in PR, communications and brand marketing, at agencies, press offices and brands, especially in fashion, luxury, beauty, lifestyle, music and the arts.

Events & launchesPanels, a fashion show, guest lists and photography on the day
Industry relationsLiaising between organisations and industry professionals
Monitoring & insightSocial listening (Hootsuite certified), market research and buyer personas
Content & copySocial media, digital copywriting and member communications
LeadershipLed a PRSSA chapter and its strategic growth plan
Global perspectiveStudied and worked in San Francisco and London

Experience

PR Associate

Fashion & Luxury Society, King’s College London · London · Jan – Jun 2026
  • Liaison between the society and industry professionals
  • Planned three industry panels with the board
  • Helped plan the KCL FLS fashion show, coordinating photography and guest lists

Chapter President

PRSSA San Francisco Chapter · San Francisco · Aug – Dec 2024

Created spaces for students to connect, share their interest in PR and grow their professional networks.

  • Developed a strategic plan with the board to grow the chapter through student engagement and industry outreach
  • Managed the chapter’s internal and external communications
  • Produced content to engage and recruit members
  • Co-hosted “Connecting California,” a networking event with two fellow PRSSA chapters

Marketing Intern

Terra Arma · Remote, US · Jan – May 2024
  • Social media marketing and digital copywriting
  • Developed buyer personas through market research and turned insights into actionable strategies
  • Mentored by Christina Hunt, CEO and founder of Haus Von Albe

Education

MA Global Media Industries

King’s College London · 2025 – 2026 · Coursework complete, degree award pending

Fashion & Luxury Society

BA Communication Studies

University of San Francisco · Graduated Dec 2024

Minors in Public Relations and Advertising. Dean’s Honor Roll; Lambda Pi Eta Honor Society.

Skills

Brand & PRBrand strategy, public relations, event planning
WritingCopywriting, written communication, AP style
Social & digitalSocial media marketing, social listening
Tools & analysisData analysis, Microsoft Excel, monday.com

Social Listening Certification

Hootsuite · Nov 2024

Let’s talk

Building a PR, communications or brand team? I’d love to hear from you.
Based in London and open to opportunities in the US.

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